About
I analyze what people react to and why their judgments change, then turn the evidence into something an organization can use.
One analytical process, built from four backgrounds
Ethics educationA foundation for distinguishing moral judgment, social conflict, and the questions behind them.
Editorial ownershipExperience structuring complex material so a reader can understand it and make a judgment.
SNU MBAA decision perspective that considers markets, enterprise value, customers, and execution together.
Data and AII implement hypotheses with Python, SQL, data schemas, LLM-assisted analysis, embeddings, and local inference tools.